2020 GetYOURGUIDE Global Brand Campaign
“It’s All Here”
Facebook assets (organic)
Campaign Concept
“It’s All Here” was global campaign aimed at celebrating the activities we could still do during the summer of 2020. Even when travel was not possible, there was still a world to explore right outside your back door. We developed this campaign to show travelers all of the incredible tours, activities and experiences they could partake in without getting on a plane.
YouTube brand consideration video
My role
As the lead designer for our global brand campaign, I was tasked with driving the creative development of the campaign in collaboration with our copy lead and providing art direction to our video and image team to ensure on-brand, engaging final creative.
Brand campaign touch points included video and static display advertising, paid and organic social, OOH, TV and radio.
Paid display video (French)
Paid display video (Spanish)
Static display assets (Germany)
Taxi Bike OOH
Campaign summary + results
Results
With our scalable campaign concept, we delivered over 700 assets in 6 languages across a mix of 8 digital and physical channels, achieved strong cross-team collaboration with high performing campaign creative, and drove 150m impressions and 1.2m landing page clicks.