Design Portfolio
Design Portfolio
Creative development of holiday creative system for site, ads and email
The system was developed using a graphic language and color palette provided by the creative brand team
I took that language and created templates to be used by the digital execution team
Thoughtful use of animation added to the playful nature of the holiday illustrations
Service messaging was treated with holiday creative and was a point of emphasis on site and email
Curated shopping lists were represented by 8 different personas like the fashion lover, the traveler, and the gym class hero - shoppable on site and via email
Developed email and site visual system with holiday ‘trim’, concepted motion graphics, created graphic standards deck and templates for 30-person design team