Design Portfolio
Design Portfolio
Goal: to of build on the success of 2017, and creating a campaign customers would be excited to engage with
Engaging with influencers Liza Koshy, Daniel Levy, Phoebe Robinson, and Hannah Simone, we found funny, charismatic and authentic people to represent the brand and energy of the sale
We paired their comedic sensibilities with bold, declarative typography on bags, cups and more
In addition to influencers, we wanted to engage with our biggest fans and loyal customers, and share their excitement
To do this we created a user generated content contest where users could submit their favorite anniversary sale imagery
Sale graphics, UGC contest, casting, strategy deck, collaboration with execution partners