
Oiselle UI Exploration

UI Design
Visual design and branding refresh for activewear line OISELLE, done as an exploration at School of Visual Concepts

Moodboard + Toneboard
Mood/tone boards developed to drive the overall look and feel for the refreshed OISELLE website


Wireframes
Mapped out user journey with wireframes in anticipation of the visual interface



UI Design
UI developed based on mood/tone boards and wireframes

Content buckets and footer of OISELLE website refresh

Category results page with flexible promo tile

Product details page, with rec tray

Mobile homepage alts